Alexander McQueen – McQ Autumn/Winter 2012

Alexander McQueen asked Punchdrunk to create a top secret fashion show concept for Sarah Burton as part of her McQ A/W 2012 collection, that was to include music, set and performers.

Punchdrunk created a magical autumnal forest revealed only at the end when the star of the show, Kristen McMenamy, finds the end of a rope hidden in a bed of leaves on the floor. As she pulls and follows the rope she reveals the breathtaking real forest and a broken-down shack hiding a speakeasy called the Core Club.