The Night Chauffeur
London
2010
The Night Chauffeur was a unique intervention between Punchdrunk and the creative agency Mother to launch Stella Black in a select number of London bars in the winter of 2010.
Over a two-week period, up to 800 people participated in an immersive story played out on the streets of London. The actual performances took place in the back of vintage Citroen DS cars.
The narrative of the tormented love stories was rooted in the 1960s brand world of Stella Artois.